Following the relaunch of our website earlier today, we’ve already received some feedback…from none other than the website’s creator!

Erin Chapman, our former Operations Co-ordinator, told me the following via Facebook: “Good job. My only feedback was this”—and linked me to a page on web communication by Lamar University’s Office of Marketing Communications.1

The page explains that web designers should avoid using “click here” as it is too ambiguous, not action-orientated, SEO friendly or modern. Whoops.

I did use “click here” several times throughout the website (for example, our Pressroom page),2 but perhaps it could be improved by not using it. I will definitely give it some consideration.

Thank you, Erin!

  1. “Avoid Using ‘Click Here’ in Text Links,” Office of Marketing Communications, Lamar University, accessed May 24, 2024, https://www.lamar.edu/web-communication/resources/avoid-using-click-here.html. ↩︎
  2. “Pressroom,” Vampire Studies Association, accessed May 24, 2024, https://vampirestudies.org/pressroom/. ↩︎

Published by Anthony Hogg

Anthony Hogg is the founder/president of the Vampire Studies Association and Editor of the Journal of Vampire Studies.

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